It’s hard to pinpoint a business idea that can’t be developed better with a podcast. Even if you have no audience right now, starting a podcast is a great way to generate an interested and captive audience depending on your niche idea.
Let’s look at some of the many reasons to start a podcast if you are a business owner or want to start a business.
1. Podcasts Improve Your Speaking Skills
Even if you’re a nervous speaker in front of a live audience, don’t worry. You can record your podcast, edit out your mistakes, and over time you’re going to improve your speaking ability. It’s a great way to get started in public speaking without having to worry.
2. Podcasts Can Earn Money
A podcast is also every bit as much an earning hub as your website, YouTube, or webinars. Plus, they take less to put out. You can sell your products and services via your podcast and even take paid advertising through sponsorships when you are ready.
3. Podcasts Are Easy to Start
You don’t need a bunch of fancy things to start a podcast. The technology is simple. A mic, a quiet place, and a computer (or smartphone) to record the podcast on are really all you need.
4. Podcasts Don’t Cost Much to Start
Since you don’t need fancy tech to start a podcast, it doesn’t cost much to start. You likely have all the tools you need to start a podcast already.
5. Podcasts Can Replace Video
While video is a great traffic generator, it’s not for everyone. Some people don’t like watching videos and some people don’t like making them. These people like to talk about what they know or listen to someone who knows a lot while doing other things, and podcasts are for them.
6. Podcasts Are Still Super-Popular
Due to the fact that people get tired of screens, and sometimes just want to listen to something while they’re running, doing art, or writing, a podcast is perfect because it’s like listening to the radio which is still enormously popular. Many people who start podcasts from their videos find that their podcast outearns their videos.
7. Podcasts Are a Great Way to Repurpose Content
If you have other content, from blog posts to video, you can repurpose it into a podcast with very little editing. For a good blog post, you can simply read it; for a video where you’re just looking at the screen talking and not showing examples, you can easily turn that into a podcast just by getting the sound from the video.
8. Podcasts Offer Easy, Consistent Content Generation
Because you don’t have to look good, and you only need a good mic and recording system via your computer or phone to accomplish creating a podcast, it’s easy for many people to do it faster than video. You don’t need good lighting, only good sound. With video you need everything.