Can you believe that you can earn money online by choosing the correct words you put in articles, newsletters and on your website? What’s even more hard to believe is that this is nothing new to internet marketing, yet its one of the things people spend very little time perfecting. Keyword optimization can have a great affect on the amount of traffic you have, which ultimately leads to how much opportunity you have to earn money online.
People believe that if they make up a few keywords and optimize a few pages here and there, they will be able to climb quickly on the search engines. WRONG!! If you want to truly use keyword optimization to get to the top of search engines you have to research and know what you’re doing. So where do you start?
The first step to keyword optimization is obviously figuring out what keywords you will target. Go through your website and each individual page to see what the common theme is. As you scroll through your site write down words that stick out. Remember, if you want to earn money online you have to think like the consumer. When selecting your keywords, try and think about what customers are typing into the search engines to find your product.
When you make your list, it should be a fairly extensive list to give you options. This way you can go back and narrow your list down to exactly what you want. After you have your list you want to decide on what to use for your keyword optimization. To have the best shot at success it is wise to go with less common phrases.
The reason for this is because targeting phrases such as “gambling” or “sports” are extremely competitive and difficult to get to the top of the search engine. If you make the keyword more specific such as “gambling at home” or “gambling online,” you have a better opportunity of getting to the top.
After you have come up with a promising list, you want to research for stats. Visit Overture’s keyword suggestion tool and type in the keywords you have come up with. This tool will tell you how many times each keyword has been searched on Overture over the last month to give you a general idea of how popular your keywords are. Another website that is perhaps more accurate is WordTracker, but it does inquire a fee to use.
The steps listed above should help you create and modify a keyword optimization list that is efficient. The whole goal in this entire process is generating more traffic through the search engines, which will in turn earn money online for your business. It is a simple process that can make a world of a difference in your traffic volume and revenue.