A recent economic turmoil might have caused some people to lose their jobs, and their monthly salary, but that does not mean they have lost all hope to earning money. They are ways for them to generate income without a job, and in fact, they can start from home.
Ideally, they need some capital to begin with. The amount is not big, enough to cover the cost for website domain and hosting. If you look around, you might get both for less than 20 dollars. These accounts are renewed on yearly basis, but some hosting accounts have monthly renewal so you might want to take that into consideration.
Anyway, you should have enough time to get started and earn something.
Your very first step involves doing research for product that people want. The places to look for them, online, are at open market places like auction sites, affiliate network sites, or online book stores.
These places will list down what selling and what hot in the market. But you do not have to limit your research to such places only.
You can look at the ads on television, and see what people are promoting. That might contain good ideas. And you can you can look into magazines, newspapers and billboards, and get ideas from there.
If people are paying to get that products advertise, then it is probably profitable to target such markets.
After you have had a collection of ideas, the next step is to research their relevancy online. What this means is you want to check for how frequently people search for them online. This represents the demand that they carry.
What you are looking at is an area with high demand and low competition.
Thereafter, you have a profitable area, often called niche, to target your website with. You can promote a product of your own, or you can promote other people products. What important is to build your website around this theme.
And what more important is to attract people to it. It means nothing even if you have profitable product, but no one knows about it.